JACOB'S CREEK TWIN PICKINGS
Live social media campaign, selected content
Motion graphics and editing: Su-An Ng
Producer: Penelope Hogan
Agency: The Story Lab, Dentsu Aegis Network
The "Better together" campaign received more than 27 million impressions, reaching nearly 2.4 million unique users. There were close to 3.5 million engagements - including video views, likes, comments and shares. As a result, purchase intent increased by 400 per cent, and Ad recall jumped 230 per cent.
This campaign converted consumers who once avoided wine into vocal brand advocates by giving them a meaningful way to celebrate being ‘Better Together’.
Impressions - 27,163,558
Reach - 2,369,637
Total number of engagements - 3,476,893* (including video views)
Likes - 130,050
Comments - 9,883
Shares - 1,804
Video Views (3 seconds or more) - 3,317,469
Video views (100% completion) - 594,131
Dentsu Aegis Global - Gold Award for 'Most Innovative Use of Content'